Benefits of SEO and How to SEO
Why SEO is Important for your business and Basic Steps to do SEO.
Businesses require SEO as it’s the most cost-effective method to reach to their targeted traffic.
It’s certain you might have heard of Search Engine Optimization, or SEO, however, you might not be very sure what SEO is or its importance for your business and think that it’s unimportant for your business.
Let me give you a simple example of how SEO helps:
When you search for something on Google, do you bother to look at what’s on the third or fourth page of the SERPs to find what you are looking for? In all likelihood, most people never look beyond the second page of the SERPs as the first few options on the top page are the best match to the information they have requested in their search query. Here SEO weaves its magic. Search Engine Optimization is the process that increases your website’s visibility and ranking on SERPs. Being in the first age of the SERPs means standing over your competitors and getting the attention of potential buyers.
SEO Overview and How it Works!
On average, there are over 40,000 search queries every second on Google, which amounts to more than 3.5 billion searches per day and 1.2 trillion per year. However, there are only 10 spots available on the first page of Google (excluding the paid placements). So, if a person looking for your business types in a search query relevant to your product or service, wouldn’t you want to be found by him on the first page?
If you aren’t on the top of the SERPs, you are losing business to your online competitors who rank in the top 10 spots.
SEO gives you the power and authority to beat your competitors online and dominate on the SERPs. In addition to the online visibility and traffic, SEO helps you to increase the website’s quality, brand value, reputation as well as loyal customers.
SEO involves improving the On-Page (front end), On-Site (back end), and Off-Page (outside of the website) of a website to optimize its ranking on the SERPs and bring relevant traffic to a website. Primary factors of SEO include:
· Website Analysis and Error Fixing
· Optimizing Targeted Keywords
· Content Promotion and Backlinking
Website Analysis and Error Fixing
A technically sound website has more chances of ranking on the SERPs when compared to a website error-prone website. When a developer develops a website they just make sure all the functionalities work properly and they tend to ignore core web vitals of SEO like broken links, internal linking structure, broken & unoptimized images, meta tags, website page speed, indexing tags, multiple homepage versions, etc. This issue confuses Google bots and they tend to push these websites down in their indexing list. So, having an error-free website puts you in a google relationship with Google bots.
Optimizing Targeted Keywords
Keywords or search queries are very powerful in SEO as selected queries have the power to control your online traffic. Keywords can be a single word or a phrase that a user enters the search engine to get a relevant result. If your website is not optimized for the said keyword your website won’t be ranking for the same and you lose out on a prospective customer. Keywords are one of the primary reasons why your website needs SEO.
A detailed analysis of the keywords should be done to find which keywords your prospective customers are looking for and strategically placed in your website (both frontend and backend) so that the quality of your content is maintained while still utilizing frequently searched queries.
Content Promotion and Backlinking
If you have some knowledge of SEO, you might have certainly heard that “Content is King in SEO”. Quality content is where SEO really benefits your website. The contents on your website give you the power to communicate with your audience and help in building authority, trust, consistency, and engagement with them. It also helps search engines understand your page and rank them accordingly. As Google understands now uses AI to understand visitor behavior on your webpage, you get ranked better if your contents are interesting and engaging for the audience.
Quality contents assist in SEO by directly engaging with potential customers and driving traffic to the website. Your content tells your audience who you are and what you offer. Strong content can balance the human as well as Google Bots to help optimize the digital presence on your website.
Backlinks are incoming links or referral links from other websites to your website. Google considers backlinks “votes” for a web to rank the page. Web pages with a higher number of backlinks tend to rank high on Google SERPs. Backlinks help in increasing your credibility with Google Bots as they increase the link love which is one of the primary ranking signals.
Backlink creation should be done strategically from quality websites so that Google trusts the links else they will be filtered by “Google Penguin”, an algorithm by Google to stop webmasters from creating spammy links.
Do I need SEO for my website?
The short answer is YES! SEO is important because your website’s online visibility depends on it. If you don’t take the steps to strategically place your website on the internet, your competitors will crush you online.
SEO is a data-driven approach to let the search engine know that you are the most relevant business in our niche and it should show your website on the top ranks of its SERPs. SEO helps in optimizing your website’s overall performance and increasing its online visibility. SEO helps in driving traffic, increase brand value, and customer engagement, and improve user experience. SEO’s benefits are quite prominent and are easily scalable using various matrices.
With evolving technologies, SEO has been evolving too. SEO needs a lot of dissolution and scrutiny to achieve success making it a complex and ever-changing process.
However, SEO is an integral component of any digital marketing strategy, making it worth the time spent researching.
Contact Us Today for Your SEO Digital Marketing Needs
Having a strong SEO team in your corner is essential to the success of your digital marketing. If you have any questions about why SEO is important for business or about SEO in general, reach out to us today!
We’d love to chat with you about the importance of SEO and how it can support the success of your business. Give us a call at +1 (912) 988-8020 or fill out our online contact form to tell us what you’re looking for. We look forward to connecting with you!