Paid Ads Management FAQs

Paid promotion refers to external marketing efforts that involve a paid positioning. Paid promotion includes PPC advertising, branded content, and display ads. Paid promotion is an essential component of revenue growth and brand awareness for online businesses and for getting quick results.

Google Ads or Google AdWords, is Google’s advertising system in which advertisers bid on certain keywords in order for their ranking.

• It is scalable
• It is engaging
• It is (usually) easier than SEO
• It converts
• It is faster than SEO
• It is taking over the SERPs
• It is measurable
• It is flexible
• It is complementary to other marketing channels

Google AdWords is a system, where advertisers bid on keywords in order to place their ads in the search results when people search on terms related to those keywords.

In Google Ads highest bidder doesn’t t always win, Google awards higher ad placements to advertisers with high-quality, relevant, well-organized ads and campaigns, not just those that more money.

Out of LinkedIn, Reddit, Quora, and Google Search, Facebook gives us some of the most refined audience targeting options. That’s why our clients like Facebook ads from all the marketing channels.

You will find Facebook ads can be a powerful method to grow your business.

Facebook ads consist of a particular format (what the ad will look like) and the placement (where on Facebook the ad will pop up). You can pick the type of audience you want to your ad to be visible, a budget that you want to spend, and an aim like increasing conversions on your website.

The image or video size for Facebook Ads depends on the ad format.

• Video Ads: Any size
• Carousel Ads: 1,080px by 1,080px
• Image Ads: 1,200px by 628px
• Collection Ads: 1,920px by 3,240px to 5,400px

It depends on how much money you want to make from the ads. You can start with the results you wantto achieve, start advertising to create enough data to find your average cost per sale, and then optimize and scale your campaigns accordingly.

AdWords operates on the marketing ideas already established by the marketing people and what they want through their search, so advertisers reply by giving them relevant links. AdWords works excellent, which makes it expensive.

Facebook is push marketing. People on Facebook aren’t searching for products or services, they are looking at pictures of other people, watching kids’ videosor cooking videos. Push marketing should be executed with extreme care if you need specific targeting, awesome ad creativity, and a relevant offer.

Facebook offers different types of ads promotion. A boosted post is also called a Page Post Engagement ad, and it is designed to attract user and persuade them to click on it to expand a photo, Like, Comment or Share. It’s a success if any visitor performs one of those actions. The ultimate success is achieved when somebody buys or becomes a lead.

In boosted posts, there is something wrong with the majority of people who use it. This is because they companies skip the strategy portion and go straight to advertising without working through targeting the right audience to meet their objective and conversion tracking. So think it through.