Top 5 Common SEO Mistakes to avoid in 2023

Top 5 Common SEO Mistakes to avoid in 2023

It does not matter whether you have an exquisite service or an unmatched product, all your efforts will go in vain if your website doesn’t reach its online customers. Avoiding SEO mistakes will help you rank on the top of the SERPs and reach your prospects.

Starting an online business or are you already running one? It’s essential to do your SEO right. Doing your SEO correctly will help you set yourself apart from your competitors and can be crucial to your success.

Why SEO is crucial?

A study by MOZ shows that SEO is the primary source of traffic for most successful websites and a critical component of the buyer funnel. It also helps in building trust as well as credibility ultimately getting users to complete a conversion or engagement.

What’s more? Approximately, 70% of internet users don’t bother going on the second and subsequent pages of SERPs. This is why it’s imperative for your website to be on the first page of the Google SERPs to get noticed by your customers. A strong SEO strategy is essential for your online marketing success. However, each one of us can mistakes especially when it comes to the ever-expanding world of online marketing. In this blog, we will discuss the top 5 common SEO mistakes that you should avoid in 2023 to dominate your online competitors.

Let’s take off!

5 common SEO mistakes that you should avoid in 2023

From small businesses to big corporate houses, here are some of the common SEO mistakes that mostly go unnoticed.

Choosing the wrong keywords

Creating high-quality content around your targeted keywords is the benchmark for best SEO practices and it should be your priority while starting your SEO, however, ensuring that you choose the right keywords is also of paramount importance. Just because a keyword has a great search volume (SV) doesn’t mean it should be targeted.

Here are a few examples of keywords you should be avoiding:

• Global Keywords: Keywords that target multiple regions worldwide
• Generic Keywords: Keywords that are not specifically targeted for your products/services and will bring traffic that is not your target audience
• Low-Value keywords: Keywords that attract people looking for free information or service but not potential buyers
• Highly Competitive Keywords: Highly competitive keywords that will be extremely difficult to rank and will not be worth the time and RoI

Instead of targeting the above-mentioned keywords, focusing on longer and more specific keywords related to your product/service will have a better chance of ranking higher on SERPs.

Using Duplicate Title Tags and Meta Descriptions

Are you using the name of your firm or website for the title of all the web pages of your website? You are making an SEO blunder and missing out on the opportunity to inform the Search Engines about those pages.

Google best practices suggest, each page on your website should have its own unique title that should distinctly describe what the webpage is about. The title tag is used by Search Engines to understand your page and categorize them accordingly. If you want, you can add your company’s name on the titles of each page but only after you have used a unique title with your targeted keyword for the page.

Meta Descriptions are equally important as they help Search Engines rank web pages. They are your chance to pitch your webpage to search users. Meta Descriptions have 160 characters to tell your visitors why your web page is worth clicking on. Those 160 characters should include your target keyword for the page and make people want to click on your link on the SERPs.

Poor-Quality or Duplicate Content

Content is King! Content is King! Content is King!

This is how important content is. No matter what SEO best practices you use, they won’t take you very far if you don’t have high-quality content on your website.

Some of the most common mistakes people make while contents for their websites are:

• Creating Short Contents: Content on a webpage should be at least 300-450 words to help Google determine your page. As per Google standards, any content less than 300 words, isn’t a good match for a search query.
• Keyword Stuffing: Keyword stuffing is a black-hat SEO technique used to influence SERP rankings. However, you will get penalized for cramming in keywords instead of making the text easy to read and consume for your visitors

It’s advisable to focus on producing high-quality, original content that is not only unique but also valuable for your users.
Duplicate content is a big no in SEO and can kill your website ranking on the SERPs. Not only can it lead to keyword cannibalization, another wrong SEO technique, but it can also cause Search Engines to penalize your website. Some people deliberately put duplicate content on their websites to manipulate search engine rankings, but this can hurt your current rankings a big time. What’s worse? It can lead to Google deindexing your website altogether and putting it in the Sandbox.

Not optimizing your website for mobile devices

Welcome to the 21^st Century.

Almost all of us are now using smartphones or other mobile devices to access the internet. Gen Z are born after smartphones and spend most of their time using the same. So, it’s vital for our website to open perfectly on these devices. This means making sure that our website is easy to navigate and that the contents are correctly readable on these devices.

Please remember, desktop and mobile sites are completely two separate entities and if your website is not responsive across all platforms, you will lose out on most of your targeted traffic. Make sure your website developer makes a responsive website for you else start looking for professionals!

Forgetting UI / UX Design

UI/UX Design is the process of designing a website with optimized navigation, and correctly showing relevant features of a website. A good UI / UX design helps you generate more leads and improve conversion rates on your website. According to Forrester, a seamless User Interface of a website can boost conversion by 200%, while UX can boost it by almost 300% – 400%.

It’s a big, fat SEO mistake in 2023, to leave the web pages unoptimized for their content and design. Also, try not to annoy visitors with lots of pop-ups, complex menus, and uninteresting texts.

Conclusion

SEO is the best way to get organic traffic to your website, however, you need to make sure you are doing it the right way! Making common SEO mistakes might actually hurt your rankings on the SERPs rather than giving you any benefits. Avoid the mistakes mentioned above and it would definitely boost your website presence on Google SERPs.

Want to learn more about the Digital Marketing Trends of 2023? Click here!

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